The Ad Account Is Not the Business
There is a hierarchy to a successful ecommerce store, and most people start near the bottom. They worry about whether they should...
3 min readCategory
Shopify
5 Ways to Improve Your Shopify Retention
The ads are running. The product pages have been worked on. Email is collecting subscribers. Maybe there is even a loyalty program...
7 min readHow to Sync Shopify With eBay Without Making Your Store More Complicated
Selling on Shopify and eBay at the same time sounds more complicated than it actually is. The problem usually starts when you try...
9 min readAn Ecommerce Manager Should Do More Than Manage Shopify
"Do you know Shopify?" It is probably one of the easiest questions you can ask when hiring an Ecommerce Manager. It is...
8 min readAn Ecommerce Manager Should Be Looking at the Whole Business
There is a strange way some businesses define an Ecommerce Manager. They give someone access to Shopify, ask them to upload...
4 min readCollection Pages are the most important part of an eccomerce site
I have seen plenty of Shopify stores with dozens, sometimes hundreds, of products and almost nothing useful for Google to...
9 min readWhat You Actually Need to Learn to Become a Shopify Developer
There is a particular kind of job post that makes Shopify development sound much harder than it is. "Full-stack Shopify...
7 min readAre Liquid Themes Still Relevant? Or Is Headless Shopify the Move?
A few years ago, telling someone you were building a Shopify store headlessly had a certain effect. It sounded serious. The...
8 min readYour Shopify Product Page Is Where the Sale Is Won or Lost
A Shopify store can have a beautiful homepage, a good-looking logo, a fast theme and perfectly organized collections, and still...
9 min readFor Clothing Brands, Email Is More Than a Sales Channel
A clothing store can have plenty of traffic and still have a retention problem . Someone sees an Instagram post, clicks an ad,...
10 min readHow a good eCommerce / Shopify VA can change everything
There is a familiar stage in the life of a Shopify store where everything starts to feel slightly out of control. Products are...
9 min readWhat an Ecommerce Manager Actually Does All Day
When people hear "Ecommerce Manager," they often imagine someone sitting inside Shopify all day. Uploading products....
6 min readWhat I’d Fix First in a Shopify Store Doing Under $1M a Year
I have seen ecommerce stores spend money on Google Ads, hire SEO people, publish content, install apps and bring in freelancers...
14 min readHow Much Does Google Ads Actually Cost for eCommerce?
There is a question that comes up whenever someone starts talking about Google Ads for an ecommerce store. “How much should I...
7 min readIf You Want to 10x Your eCommerce Revenue, Get Serious About Operations
There is a particular kind of Shopify store that looks busy from the outside. Products are being added. Ads are running. Someone...
9 min read