What You Actually Need to Learn to Become a Shopify Developer
There is a particular kind of job post that makes Shopify development sound much harder than it is. "Full-stack Shopify...
7 min readCategory
Shopify
An Ecommerce Manager Should Be Looking at the Whole Business
There is a strange way some businesses define an Ecommerce Manager. They give someone access to Shopify, ask them to upload...
4 min readCollection Pages are the most important part of an eccomerce site
I have seen plenty of Shopify stores with dozens, sometimes hundreds, of products and almost nothing useful for Google to...
9 min readAre Liquid Themes Still Relevant? Or Is Headless Shopify the Move?
A few years ago, telling someone you were building a Shopify store headlessly had a certain effect. It sounded serious. The...
8 min readYour Shopify Product Page Is Where the Sale Is Won or Lost
A Shopify store can have a beautiful homepage, a good-looking logo, a fast theme and perfectly organized collections, and still...
9 min readFor Clothing Brands, Email Is More Than a Sales Channel
A clothing store can have plenty of traffic and still have a retention problem. Someone sees an Instagram post, clicks an ad,...
10 min readHow a good eCommerce / Shopify VA can change everything
There is a familiar stage in the life of a Shopify store where everything starts to feel slightly out of control. Products are...
9 min readWhat an Ecommerce Manager Actually Does All Day
When people hear "Ecommerce Manager," they often imagine someone sitting inside Shopify all day. Uploading products....
6 min readWhat I’d Fix First in a Shopify Store Doing Under $1M a Year
I have seen ecommerce stores spend money on Google Ads, hire SEO people, publish content, install apps and bring in freelancers...
14 min readWhat I’d Fix First in a Shopify Store Doing Under $1M a Year
I have seen ecommerce stores spend money on Google Ads, hire SEO people, publish content, install apps and bring in freelancers...
9 min readHow Much Does Google Ads Actually Cost for eCommerce?
There is a question that comes up whenever someone starts talking about Google Ads for an ecommerce store. “How much should I...
7 min readIf You Want to 10x Your eCommerce Revenue, Get Serious About Operations
There is a particular kind of Shopify store that looks busy from the outside. Products are being added. Ads are running. Someone...
9 min read