SEO Backlink Outreach Works Better When You Give People a Reason to Reply
There is a particular kind of email that lands in my inbox and makes me want to delete it before I have finished the first...
7 min readCategory
SEO
Why ChatGPT Can't Replace Semrush or Ahrefs for SEO
A lot of people who are not actually doing SEO seem to have discovered a shortcut. They'll tell you that you don't need Semrush or...
6 min readClaude Can Do a Lot for SEO. It Still Needs the Data.
There is a strange argument happening in SEO right now. People are discovering that ChatGPT and Claude can do an impressive amount...
7 min readSEO Has Changed. The Fundamentals Haven’t.
SEO has a way of making simple things look complicated. There is always a new algorithm update to discuss, a new tool to test, a...
12 min readEcommerce SEO Should Start With the Pages That Make You Money
There is a metric I see ecommerce businesses celebrate far too often: traffic. The SEO report shows that organic sessions are up,...
8 min readYou Can Spend Years Learning SEO and Still Miss the Point
There is a particular kind of SEO knowledge that makes you feel like you understand everything. You learn technical SEO. You learn...
5 min read